Communicating cleanliness, health, safety, and environmental sustainability policy during Covid-19

نویسندگان

چکیده

One of the key strategies for tourism and hospitality recovery post-Covid-19 is communicating Cleanliness, Health, Safety, Environmental Sustainability (CHSE) policy. CHSE policy ensures that actors tourists conduct a new culture coalesced with global pandemic. Therefore, current study offers case reviewing communication in Bromo Tengger Semeru (BTS) tourist areas. BTS designated as one Indonesian government's national strategic areas or New Bali priority status. We reviewed published literature pandemic-related articles to meet our research objectives conducted in-depth interviews community leaders. Based on results, we identified area applies an ideation strategy, emphasising instructional, directional, non-directional patterns. These patterns are implemented through three categories instruments consider people's cognitive, emotional, social aspects BTS.

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ژورنال

عنوان ژورنال: Jurnal studi komunikasi

سال: 2022

ISSN: ['2549-7626']

DOI: https://doi.org/10.25139/jsk.v6i3.4529